Have you ever thought about who your online identity was? Does the person actually reflect who you actually are in real life? Who are you trying to become when you’re online? A male, female? It has been stated that our online identity and our real life identity are usually not the same. Furthermore, I believe that majority of us are not aware of how differently we portray ourselves online as compared to who we actually are in real life.
I, myself, have various social medias where I upload pictures and videos of what I do in my daily life. It was pretty surprising to hear from some of my friends that I am always out eating delicious food or that I travel often, despite the fact that I spent a lot of my time just sitting at home in front of the computer. I guess, due to the fact that I am able to post images and videos any time, even when I am not actually eating that current food picture that I just uploaded, people have a different perception of me being really active and always out and about eating delicious food.
We pretty much live in a world where people are generally superficial and judgmental. Being online, it gives you the freedom to be whoever you wish to be. No one would know how you look and your original personality. This actually gives the comfort to some individuals who are introverts in real life and actually find a hard time getting along with people. I have met some friends online who turn out to be a total different person in real life. However, this would also be a problem. If one is too involved with their online identity, they start to take comfort with only being online, interacting with their online identity that they start to neglect their real life identity.
In a marketeer’s point of view, having multiple online identities would be confusing. It would be hard to identify the real identity of the consumers. With how influencing the internet is, an individual online persona could be based on the various interest that they are exposed to online, and may not reflect to what they are interested in or take into practice offline.
Guys, don’t get too carried away with you online person! Because, what happens before you is real life and not what is going on behind a screen. Go out, enjoy the fresh air and sunshine instead of hiding behind your computer screens or phone.
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